How to find your next 20 LinkedIn post ideas from your own content

You already have far more material than you can publish. It is sitting in places you do not think of as content, which is exactly why you keep opening a blank editor and finding nothing there. The blank page is not an idea problem, it is a retrieval problem.

Where the material actually lives

• Questions a client asked you twice. Asked twice means it is common, and common questions make the best posts because the audience for them already exists.
• Long email replies you wrote to explain something. You have already done the thinking and found the words, usually in plainer language than you would use if you sat down to write a post.
• Objections from sales calls, and how you answered them. These are posts that speak directly to people close to buying.
• Internal docs and decisions, with the confidential parts removed. How you decided is more interesting than what you decided.
• Comments you have left on other people's posts. Anything you cared enough to argue in public is worth its own post.
• Your own old posts that got questions underneath. Those questions are the audience telling you what part you skipped.

Turn material into a post in one step

For each item, write the single sentence you would say if a client asked you about it over coffee. That sentence is the point of the post. The title is just the question it answers, and the body is the reason you believe it plus one example.

This works because the hard part of writing is not producing words, it is deciding what you are claiming. Sourcing from real conversations means the claim already exists and has already survived contact with a real person, which is also why these posts tend to sound more human than anything you invent from scratch.

Twenty ideas is a two-hour job, once

Go through the six sources above and you will usually pass twenty without effort. Twenty ideas at two posts a week is ten weeks of runway, and the psychological effect of that runway is larger than the time saved: you stop treating every post as though it has to be the best thing you have ever written.

Keep the list where you write

An idea list you have to go looking for does not get used on a busy Tuesday. Run More Posts keeps suggestions next to the editor and draws them from what you have already published, so the retrieval problem is solved at the moment you actually need it solved.